Deb and Barry Lipsett, the co-owners of Charles River Apparel, have created a tradition of giving back and it remains a top priority and an important part of our company culture. Our mission is simple: we want to make a difference by creating a community and environment that is passionate about giving back. It started with the Be Pink Proud campaign, honoring the memory of beloved family members and has expanded throughout the years.
To support this mission, we’ve launched a new program, Colors for a Cause, an initiative designed to go beyond just selling apparel. Colors for a Cause leverages our number one selling style the New Englander®, to help create awareness and raise funds for national and local charities. We’ve identified colors and aligned them with 4 causes to support throughout the year.
Each color aligns with a cause. During the campaign, we are donating 10% of all purchases from the campaign color to support the cause.
It’s BECAUSE OF YOU...we’re able to help! Your purchase of the women’s New Englander allows us to change the lives of thousands of people. That’s because 10% of every campaign color from the women’s New Englander purchased during the promotion is donated towards the matching cause. In addition, we’re giving back 5% to you. Use it for your family, business, employees or give it back to the cause of your choice. It’s our way of saying thanks for helping us make a difference.