Introducing the River to Research program! From August 1 to October 31, we’re donating 10% of the purchase price from select pink items for a minimum donation of $10,000 and a maximum donation of $20,000 to the Breast Cancer Research Foundation®. BCRF’s mission is to prevent and cure breast cancer by advancing the world’s most promising research. For more information about BCRF, visit www.bcrf.org.

Why BCRF?

Breast cancer is close to our hearts as many of our employees, partners, and customers have a connection to someone who has or had breast cancer. As a complex disease with no simple solution, research is the key to stopping it in its tracks. Founded in 1993 by Evelyn H. Lauder, the Breast Cancer Research Foundation is the largest private funder of breast cancer research in the world. By investing in the best minds in science to examine every aspect of the disease from prevention to metastasis—and fostering cross-disciplinary collaboration—BCRF is accelerating the entire field and moving us closer to the answers we urgently need to be the end of breast cancer.

What are the participating products?

We selected some of our most popular pink styles to be part of this promotion — sure to impress your customers long after the initial purchase. These products have every base of fall covered: There are jackets for the rainy days, pullovers for that extra layer of warmth, and sweatshirts that are as soft as they are stylish.

What Marketing Materials are Available?

Click below to download our flyer for our River to Research Program. To access all marketing materials including studio and lifestyle shots of the participating products, request access to our Digital Asset Hub. Our NEW online portal houses everything from images, social media posts, flyers, pricing sheets, and more. Click here to learn more and request access to the Digital Asset Hub.

Want to learn about how Charles River Apparel gives back?

Visit the Charles River Cares page to learn more about our giveback programs, donations, and employee volunteerism.